If you’re using Pinterest to promote your business, you’re already one step ahead. Pinterest is a powerhouse for driving traffic and growing your brand over time. But how do you know if your strategy is actually working? That’s where Pinterest Analytics comes in!
Pinterest Analytics gives you the insights you need to see what’s working, what’s not, and how to tweak your strategy for even better results. In this post, we’re going to break down what the key metrics mean and how you can use them to optimize your Pinterest strategy and grow your business.
Getting Started with Pinterest Analytics
Before we dive in, make sure you’re using a Pinterest Business Account. If you’re not already, you’re missing out on some amazing data! Don’t worry—it’s easy to switch to a business account (and it’s free!).
Once you’ve got that set up, here’s how you can access Pinterest Analytics:
- Log in to Pinterest.
- Head to your profile and click on the Analytics tab (it’s at the top of the page).
Pinterest Analytics is divided into three main areas:
- Overview: Your high-level stats like impressions, saves, and clicks.
- Audience Insights: Who’s interacting with your content—demographics, interests, and more.
- Activity: A closer look at how your Pins are performing (this is where the magic happens!).
Key Metrics to Track in Pinterest Analytics
Pinterest Analytics shows a ton of great data, but let’s talk about the key metrics you really need to focus on to measure your success.
1. Impressions
Impressions show how many times your Pins have been seen. This is the number one metric to track if you’re trying to increase your visibility and get your content in front of more people.
How to use it: Track impressions to see which Pins and topics are resonating with your audience. If you’re seeing higher impressions on certain types of content, create more of that to keep building your visibility!
2. Engagements
Engagements are the clicks, saves, comments, and other actions people take on your Pins. This is a great indicator of how well your audience is connecting with your content.
How to use it: A high engagement rate means your Pins are grabbing attention and sparking interest. Double down on content that gets people engaging and interacting with your brand.
3. Pin Clicks
Pin clicks happen when someone clicks on your Pin to view it in full. It’s a signal that your Pin is visually appealing and sparking curiosity.
How to use it: Higher Pin clicks = higher interest in your content. Look for patterns in the Pins that are getting clicked the most and use similar visuals to keep the momentum going.
4. Outbound Clicks
This is where the magic happens—outbound clicks measure how many people click on your Pin and head over to your website.
How to use it: If you want to drive traffic to your site, this is your go-to metric. Pay attention to what type of content gets the most outbound clicks and make sure your Pins have clear calls-to-action (CTA) that encourage people to click through!
5. Saves (Repins)
When someone saves your Pin to their board, it’s a sign that they value your content enough to keep it for later. This is a great indicator of shareability!
How to use it: If your Pins are getting saved a lot, that’s a win! People are sharing your content with their followers, which helps you reach a wider audience. Create more Pins that are easy to save and share, and you’ll keep expanding your reach.
6. Total Audience
Total audience is the number of people who have seen your Pins over a given time period, including those who might not be actively engaging but are still viewing your content.
How to use it: Total audience gives you an idea of your reach, showing how many people are exposed to your content. It’s great for tracking the effectiveness of your overall Pinterest presence and your potential for growth.
7. Engaged Audience
Engaged audience refers to the number of people actively interacting with your content, like clicking, saving, or commenting on your Pins. These are your most interested followers.
How to use it: Focus on growing this group by continuing to create content that encourages engagement. If you have a high engaged audience, you’re on the right track to building a loyal following.
Understanding Audience Insights
Pinterest Analytics also gives you some awesome details about your audience—who’s interacting with your Pins, what they’re interested in, and where they’re from. You can see:
- Demographics: Get an overview of who’s engaging with your content—age, gender, location, and more.
- Interests: Find out what else your audience cares about—what boards they follow and what topics they’re pinning.
How to use it: Knowing your audience’s interests helps you tailor your content to what they care about most. For example, if you see that your audience is mainly moms, you can create more Pins around parenting, family activities, or whatever aligns with their needs.
What Analytics to Focus On Based on Your Goals
Your Pinterest goals will guide which metrics you should pay most attention to. Here’s a quick breakdown of what to focus on based on your goals:
1. Goal: Grow Your Audience
- Focus on: Impressions, Saves, and Pin Clicks
- Why: These metrics will tell you how far your content is spreading and whether it’s grabbing people’s attention.
2. Goal: Drive Traffic to Your Website
- Focus on: Outbound Clicks, Engagements
- Why: These metrics show how many people are clicking through to your website and engaging with your content.
3. Goal: Increase Conversions (Sales, Sign-Ups, etc.)
- Focus on: Conversion Tracking, Outbound Clicks, Engagements
- Why: These help you measure actual conversions, like purchases or email sign-ups, and how well your Pins are driving action.
4. Goal: Build Brand Awareness
- Focus on: Impressions, Saves, Pin Clicks
- Why: These metrics show how many people are seeing your content and interacting with it, helping you increase awareness for your brand.
How to Optimize Your Pinterest Strategy Based on Analytics
Once you understand what metrics to track, it’s time to optimize your Pinterest strategy. Use these insights to adjust your content and improve your results:
- Pin Design: If certain types of designs or colors are getting more clicks, try using those again for future Pins.
- Keyword Strategy: Track which keywords are bringing in the most impressions and use similar keywords in future Pins.
- Content Focus: Double down on what’s working! If certain topics or Pin formats are performing well, create more content around them.
Tracking Long-Term Growth
Pinterest is a long-term marketing tool, so keep an eye on your data and track your progress over time. Use Pinterest Analytics to see how your traffic, engagement, and conversions are growing, and make adjustments as needed to keep improving.
To wrap up this post allllll about Pinterest Analytics…
Pinterest Analytics is your best friend when it comes to understanding what’s working on Pinterest and how to grow your business. With the right metrics in hand, you can optimize your strategy and drive more traffic, engagement, and conversions.
Ready to take your Pinterest game to the next level? Let’s work together! We can help you craft a strategy, set up your Pinterest profile, and create Pins that actually convert. Check out our services here and let’s get you on the path to Pinterest success!
More to binge-read:
- Can I Use Pinterest For My Business Without A Blog?
- Why Pinterest is One of the Best Marketing Platforms for Small Businesses in 2025
- What Even is Pinterest Marketing and Why is it Important for Business Growth
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