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Pinterest Tips

4 Tips For Using Pinterest To Increase Website Traffic

December 11, 2022

You’ve made the reels & you’ve created the carousels. You’ve danced to the latest TikTok trends, and you have spent hours creating a beautiful website to showcase you and your business, but you’re still struggling to increase your website traffic and actually get people to your online spaces.

 You know that you have a product/service that is valuable and deserves to be seen. But how do you do that–get it seen?

Here’s how: Pinterest Marketing.

4 Tips To grow Your Business With Pinterest

Now, you’re probably thinking “Isn’t Pinterest for planning weddings, home decor, and recipes?”

While Pinterest is great for those things, that’s not all it’s used for.  

Here’s Some Stats You Should Know About Pinterest:

  1. 445 Million People Use Pinterest Per Month
  2. 97% of Searches Are Unbranded
  3. 85% of Pinners Go to Pinterest to get inspired for their next project
  4. 80% of weekly Pinners have discovered a new brand on Pinterest

These stats come straight from Pinterest itself. 

So, yeah. You should be using Pinterest to market your business.

But how can you ensure that people get off of the Pinterest app and into your online spaces so that you can actually grow your business? Here’s 4 tips.

1) Create Pinnable Images

If you want to increase your website traffic from Pinterest, creating attractive, eye-catching pins is essential. Pins are the main way to draw users to your site, so it’s important that your pins stand out from the rest of the images on Pinterest. One of the most effective ways to do this is to create your own branded pins that give people an invitation off of Pinterest and onto your website.

These are often referred to as “scroll stopping pins”. These pins are designed to be eye-catching and engaging enough to make a Pinterest user stop scrolling and click through to your site. The key elements of a scroll stopping pin are bright colors, interesting visuals, and engaging text.

When creating your scroll stopping pins, think about how you can make them visually attractive and unique. Try adding your own branding to the pin, such as logos, fonts, and colors. This will help create a consistent visual look that can easily be identified with your business. Additionally, make sure to use engaging text that encourages people to take action by clicking through to your website.
Finally, don’t forget to add a call-to-action at the bottom of your pin. This can be anything from click here to learn more to sign up now. Whatever you choose, make sure it is visible and easy to understand so that people know exactly what they should do next.

By taking the time to create scroll stopping pins with your own branding, you can significantly increase your website traffic from Pinterest. So get creative, add some fun visuals and engaging text, and watch the clicks come in!

2) Use Rich Pins

One of the most effective ways to increase your website traffic from Pinterest is to use Rich Pins. Rich Pins are a type of pin on Pinterest that include extra information about the pin’s content, such as its price or where it’s from. This extra information helps make the pins stand out and helps people get more information about what they are looking at. In order for you to start using Rich Pins, you will need to enable them on your website first.

Here’s how you can do it:

  1. Log into your Pinterest account and click on the Settings icon in the top right corner.
  2. Click on Claim under the Profile tab.
  3. Enter the URL of your website.
  4. Select either the HTML tag or Domain Verification option to verify that you own the website.
  5. Once verified, you will be able to choose which types of Rich Pins you want to enable.
  6. After making your selection, click Apply Now and follow the instructions.
  7. Finally, click Finish to complete the process and start using Rich Pins on your website.

By enabling Rich Pins on your website, you can increase your website traffic by showcasing more information about the products and services that you offer. People will be able to get more information about what they are looking at and potentially make purchases if they are interested in your offerings. So make sure to take advantage of this great opportunity to increase your website traffic from Pinterest!

3) Use Keywords

Using keywords is essential when you want to increase your website traffic from Pinterest. Keywords help users find your content when searching for topics that are relevant to your business. When users search for a keyword, they are presented with pins and boards related to the word they used.

If you want to increase your website traffic with Pinterest, you need to be strategic about the keywords you use. To start, do some research and find out what keywords are relevant to your business and audience. Make sure you include words that will accurately describe your pin, so people can easily find what they’re looking for. If you need help with your keyword research, you can grab a free guide to help you get started here.

Once you’ve identified the most relevant keywords for your business, make sure you include them in your pin descriptions, board titles, and profile. This will make it easier for users to find your content when searching for specific topics. Additionally, don’t forget to include the link to your website or blog in the description so people can click through and learn more about your business.

By taking the time to use relevant keywords on Pinterest, you can increase website traffic and grow your business. Make sure to use a range of keywords in order to reach as many potential customers as possible.

4) Pin To The Most Relevant SEO Optimized Board

If you want to increase your website traffic with Pinterest Marketing, there are some essential best practices to keep in mind. One of the most important is to make sure you are only pinning fresh pins once to SEO optimized boards. Doing this will help ensure that your pins are seen by the maximum number of people.

The first step is to create a board that is SEO optimized. You want to make sure that you include keywords that relate to your business and website, as well as the topics you are looking to promote on Pinterest. Make sure the board name is something search engine users would look for when searching for content related to your website.

Once you have created a SEO optimized board, it’s time to start pinning! Remember, you only want to pin each item once. When you are pinning, use descriptive titles and descriptions that contain relevant keywords. This will help you show up in search results, allowing more people to discover your pins.

Finally, make sure that each of your pins links back to your website so that viewers can easily click through and visit your page. With these steps, you can increase your website traffic from Pinterest and reach more potential customers.

How To Increase Website Traffic With Pinterest

Ready to get more traffic to your online spaces? Make sure to Pin this post for later!


-Subscribe to my weekly newsletter: Sips, Tips, & Trends. Free coffee, a Pinterest Marketing Tip, and a weekly “what’s trending” report

-Follow along on Instagram , TikTok & Pinterest for free resources and trainings

-Grab a scroll stopping Pin Pack from The Pin Shop

– Give me one day and I’ll teach you how to DIY your Pinterest marketing like the pros!  Click here to see all the services.

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"They" say you aren't supposed to put out educational content on IG. Good thing I don't listen.